iphone with the bravo tv app logo design iphone with bravo logo design
  • Branding
  • App Design
  • Motion

Bravo network brand & app design concept.

The project goals

Bravo was looking to explore a brand refresh including a new logo and overarching brand experience from on-air to online and mobile. The goal was to create a brand that felt relevant for bravo’s changing demographic and its new focus on original programing.

bravo app design for New York Fashion Week on a iphone
bravo logo with high heel shoes
bravo logo design with text love it
bravo logo design with a womans face
bravo tune in boradcast branding
bravo logo on water for the show below deck
Brand

Bravo logo development

A series of new logos were explored to visualize how to maintain the brand equity of the “bravo thought bubble”. Ultimately we recommended a fresh new mark that integrated the thought bubble directly into the logo word-mark.

bravo logo drawing explortations on a ipad
App Design

Bravo digital extensions and app design

The new iconic logo mark created a strong and memorable app icon that prompts users to engage and share. We extended the app beyond just a list of shows and added a way for consumers to collect favorites, create playlists and customize notifications.

bravo app design icon in the apple app store on an iphone
woman using the new bravo app
bravo app with thought bubble share icon
Woman using the bravo app design on a iphone
bravo app screens in iphones
Motion

On-air motion design style frames

Each franchise and show was branded with an additional color that worked with with the over-arching bravo color palette. Bold and irreverent typography was layed over iconic program imagery infusing the package with personality.

Typography

font effra
font effra regular
font squickt
font egytian
Real Housewives
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bravo on-air design frame New York City
Bravo style frame with type we love it
bravo on-air style frame for Real Housewives of New York City
bravo end page for Real Housewives of New York City
bravo we love to watch design frame
Odd mom out
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bravo show odd mom out end page design
bravo show odd mom out promo open design
Below Deck
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#08B3C0
#EBFC61
bravo broadcast brand style frame with type don't miss the boat
bravo logo design with type we love it
bravo end page for Below Deck
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