Bravo was looking to explore a brand refresh including a new logo and overarching brand experience from on-air to online and mobile. The goal was to create a brand that felt relevant for bravo’s changing demographic and its new focus on original programing.
A series of new logos were explored to visualize how to maintain the brand equity of the “bravo thought bubble”. Ultimately we recommended a fresh new mark that integrated the thought bubble directly into the logo word-mark.
The new iconic logo mark created a strong and memorable app icon that prompts users to engage and share. We extended the app beyond just a list of shows and added a way for consumers to collect favorites, create playlists and customize notifications.
Each franchise and show was branded with an additional color that worked with with the over-arching bravo color palette. Bold and irreverent typography was layed over iconic program imagery infusing the package with personality.