man standing in front of a city skyline
  • Branding
  • Marketing
  • Website

Give For Generations Brand & Web Design.

The project goals

Give For Generations is a financial services company that helps high net-worth individuals create non-profit organizations. The goal was to create a timeless and aspirational brand and website that clearly communicated their proprietary process of legacy creation.

Give for Generations website design stacked in 3d space
Brand

Logo and brand development

A variety of logos and icons were explored ultimately resolving on a timeless typography based mark. A light, airy and hopeful inspired color brand supports the philanthropic dreams of the business clients.

Color

#131E2A
#6DA3B7
#F6F5F5
#A1959D

Typography

font trajan
font lato
icon drawings on a ipad pro
Website

Responsive website design

The primary focus of the website is to clearly illustrate the proprietary G.I.V.E. process along with the financial benefits of developing a philanthropic organization.

Business mobile website design arrow icon
iPhone with website testimonial design arrow icon
Give for Generations non-profit website design
Marketing

Marketing kit and infographic inserts

A range of marketing materials, call to action forms and infographics were designed for the sales team to help them communicate the mission and proprietary process of the business.

Give for Generations marketing kit book design
Give for Generations website forms design
Give For Generattions folder and insert design
Related

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