Give For Generations is a financial services company that helps high net-worth individuals create non-profit organizations. The goal was to create a timeless and aspirational brand and website that clearly communicated their proprietary process of legacy creation.
A variety of logos and icons were explored ultimately resolving on a timeless typography based mark. A light, airy and hopeful inspired color brand supports the philanthropic dreams of the business clients.
The primary focus of the website is to clearly illustrate the proprietary G.I.V.E. process along with the financial benefits of developing a philanthropic organization.
A range of marketing materials, call to action forms and infographics were designed for the sales team to help them communicate the mission and proprietary process of the business.