Laptop with real estate logo design and website design on it

Modern Real Estate Brand & Web Design.

  • Branding
  • Identity
  • Web Design

The project goals

Modern REI specializes in educating and guiding investors through the process of acquiring high-end real estate. They wanted a brand and website that was contemporary and clearly communicated their goals of revolutionizing the approach to real estate investing.

Business man using a real estate website on a laptop
Logo

Modern REI logo design concept

The logo icon for Modern REI was based on 3 core attributes. First the letter M from Modern, second a house with a symbolic window and third an arrow to represent investing. The final logo was created by folding down the roof to create the arrow and the flipped house.

modern
house
arrow
modern real estate investing
iphone with the Modern Real Estate logo design on it
Website

Responsive website design

A strong call to action, social integration and video content created an engaging website platform for Modern REI to build on. Modular sections for additional video and promotional content were created to allow maximum flexibility in the future.

real estate mobile website design on iphone plus icon
iPhone with real estate logo design plus icon
Modern Real Estate web design home page
Modern Real Estate web design in a laptop on a desk
Templates

Blog posts and secondary web page templates

The modular design motif was carried throughout all the master and template pages of the website. Ads and social media widgets were integrated into the sidebar and injected directly into the body content of blog posts and index pages.

Blog post design, blog index design on ipads
Brand

The brand style guide and identity system

A style guide outlining the logo usage, colors and typography was delivered along with a suite of identity materials. This gave Modern REI a full toolkit to use as they built out their social media profiles and marketing materials.

Color

STEEL GRAD
SUNSET GRAD
#41B6E6
#E9ECF4

Typography

font montserrat
font source sans pro
Modern Real Estate logo design style guide book
Modern Real Estate Investing color style guide
Modern Real Estate business card design, letterhead design and promo card
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