Entertainment Branding & Promotion_

About Joseph Kiely

I am a creative director and designer who works for and with national entertainment agencies and broadcast brands. I specialize in developing visual campaign concepts, cross media branding, motion graphic toolkits and social media / print marketing materials.

I have worked with national agencies like DDB Chicago, Stun Creative, Troika, Leeroy & Clarkson and Viewpoint Creative to name a few. I have been involved in national branding and marketing campaigns for brands such as ABC, Bravo, CBS, HBO, HGTV, History, Microsoft, NPR, Paramount, Reebok and more. Learn more on my LinkedIn profile.

Featured Entertainment Projects.

Showtime PPV Boxing Design with Floyd Money Mayweather

Showtime Boxing Mayweather vs Logan Paul Design

Graphic Toolkit + Motion

PBS Independent Lens Brand Refresh

Branding + Graphic Toolkit

Sesame Street global graphics toolkit design

Branding + Graphic Toolkit

BRAVO TV Network brand & App Design

App Design + Branding + Graphic Toolkit

HBO Real Time with Bill Maher imagery of marijuana and the capital building on a record

HBO Real Time Show Open Design

Main Titles + Motion

ABC News Election Campaign Design

Motion + Video Promotion

Paramount Network Design Toolkit & APP

App Design + Marketing

History Channel Rebrand & Manifesto

Branding + Motion

HBO Branding & Promo Graphics

Branding + Video Promotion

My Creative Process.

Roadmap

Every project is unique and I believe strongly that a thoughtful and methodical creative development process leads to great marketing and branding solutions. By having a clear roadmap all stakeholders are guided through the creative process while having a clear understanding of the end goal.

01: Creative Development

Creative exploration and iteration are an integral part of developing thoughtful and engaging creative. On every project I propose several creative or design directions to examine the goals from different points of view.

02: Focus + Execution

Together we focus the creative down to a singular and powerful idea and campaign. Additionally I look at how the deliverables or brand campaign will be implemented across a wide range of media from video through to print marketing and social media.

03: PRODUCTION + ANIMATION

The right resources and talent are integrated into the production and animation process. I tap into my network of live action production companies, designers, animators, editors and copy writers. A clear pre-production process and the right resource allocation makes for a smooth delivery.

04: FINISH + DELIVERY

Media is consumed across all media and the final materials are organized and delivered specifically for that. From broadcast to social media feeds the right assets and toolkits are delivered to be turn key and easy to use.

Lifestyle & Digital Projects.

Campaigns

I believe good creative applies to entertainment and lifestyle brands alike. Additionally it is important to look at the media landscape holistically – and provide the right creative and assets for the clients individual needs.