The project goals
Deboski & Co. wanted a professional business brand that would be the foundation for a wide range of financial service instruments.
The goal was to design a logo that was strong but timeless, an identity system that was simple and clear and a website that highlighted the unique capabilities of Deboski & Co. All of the core materials would be the basis for future marketing initiatives and client engagement.
The brand colors and typography
A timeless color scheme and typography treatment was used to create a sense of security while still being modern and relevant. The addition of subtle graphic elements from financial charts added an additional level of visual support.
Responsive website design
A website was designed featuring the proprietary approach of Deboski & Co. along with its philanthropic initiatives. The design look was extended across the secondary page templates, blog index and blog post pages.
Identity & marketing kit design
A identity package with business cards, folders and informational inserts was designed to assist the marketing team in communicating the financial service offerings.