Give for Generations Brand & Web Design.

The brand and design project goals

Branding & Website Design

Give For Generations is a financial services company that helps high net-worth individuals create non-profit organizations. The goal was to create a timeless and aspirational brand and website that clearly communicated their proprietary process of legacy creation.

Logo and brand development

Brand

A variety of logos and icons were explored ultimately resolving on a timeless typography based mark. A light, airy and hopeful inspired color brand supports the philanthropic dreams of the business clients.

Color

#131E2A
#6DA3B7
#F6F5F5
#A1959D

Typography

Small business website design

Website

The primary focus of the website is to clearly illustrate the proprietary G.I.V.E. process along with the financial benefits of developing a philanthropic organization.

Marketing kit and infographic inserts

Marketing

A range of marketing materials, call to action forms and infographics were designed for the sales team to help them communicate the mission and proprietary process of the business.