The brand project goals
I helped SKIVS create a new menswear brand that was impactful and bold creating a solid foundation for future expansion of its fashion line. The initial goal was to create a powerful logo, website and packaging for a line of underwear for the discerning male professional.
The fashion brand identity
The contrast of classic and modern was used to create an upscale and premium brand feeling. A contemporary blue was combined with a luxurious gold and a traditional serif font was paired with a contemporary sans serif font.
Responsive fashion website design
The website pairs the product benefits with aspirational imagery to inspire the male consumer to engage and sign up. Modular sections were created to allow further expansion and crafting of the user flow and engagement.
Premium product packaging
Packaging was developed that showed the product and outlined the unique construction and benefits of this premium underwear line.