Project Goals
Client:
Brand System
A master set of elements established the design foundation for all future conferences, rooted in two core ideas.
The spark
The intersection of the natural and built environments, where inspiration and ingenuity ignite.
This concept is central to the brand refresh, integrated into the tagline and woven throughout the design.
EarthX 2026
Signage
The leaf motif carried through the event space, framing large, vibrant natural imagery throughout. Bold color set against the white of the hero campaign posters created a striking visual contrast across the venue.
Social
The social toolkit rolled out a new hero image each day, making the three-location triptych a natural fit for the conference’s daily rhythm. The leaf motif was also used to refresh speaker and topic templates across the full social suite.
Style guide 2026
The style guide was updated to incorporate the new leaf elements across all deliverables, with green added to expand the master color palette.
EarthX 2025
Signage
New templates were developed for entrances, lobby desks, and hallways. Each area was carefully considered, with unique imagery pairings to keep the experience fresh and engaging.
Social
The social toolkit was updated with new templates and samples, ranging from overarching campaign imagery to individual conference topic layouts. The templates covered everything from social media to email campaigns.
Topical imagery
The hero image campaign was elevated by seamlessly integrating topic-specific imagery, creating a more dynamic and cohesive visual narrative.
Style guide 2025
The core style guide was updated with new colors, gradients, and imagery. The templates were also expanded and further refined, creating an even more comprehensive, turnkey solution for future use.
EarthX 2024
Social
A comprehensive social media toolkit was developed, featuring campaign visuals, topic-specific content, and inspirational messaging.
Signage
Joseph designed and delivered a comprehensive suite of conference signage for a two-story foyer. The columns were wrapped in brand graphics and imagery, complemented by a monumental arch, branded entrances, and feature walls.
Style guide 2024
A complimentary fresh color scheme was created with a range of dark and light colors that all worked together to create a variety of moods.
