ABC News election night campaign design

TV Promotion + Motion Design

The project goals

I designed and art directed the ABC News Election Night campaign while at Known (formerly Stun Creative) . The stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.

TV campaign style guide

The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.







Lubalin Font
Flama Font
ABC News Election Campaign design with Trump at a campaign rally with the american flag with the type 'the time has come'

Flexible graphic toolkit

The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.

ABC News Election Campaign design with the words CLINTON and her image inside the word

The ABC News team

A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.

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