ABC News election night campaign design

Project Goals

ABC News wanted to create a image spot for it’s upcoming election coverage that stood out from the standard election promo.

CLIENT:

ABC News Logo

AGENCY (Formerly Stun Creative):

Known Logo

TV campaign style guide

The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.

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Lubalin Font
Flama Font
ABC News Election Campaign design with Trump at a campaign rally with the american flag with the type 'the time has come'

Flexible graphic toolkit

The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.

ABC News Election Campaign design with the words CLINTON and her image inside the word

The ABC News team

A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.

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