ABC News election night campaign design

TV Promotion + Motion Design

The project goals

I designed and art directed the ABC News Election Night campaign while at Known (formerly Stun Creative) . The stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.

ABC News Election Campaign promotion design frame with Trump

ABC News Election Campaign design with Clinton and a large graphic gold star

TV campaign style guide

The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.

Color

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Typography

ABC News Election Campaign design with Trump at a campaign rally with the american flag with the type 'the time has come'

Flexible graphic toolkit

The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.

ABC News Election Campaign design with DONALD TRUMP words on top of an image of Donald Trump at a rally

ABC News Election Campaign design with the words CLINTON and her image inside the word

The ABC News team

A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.