ABC News election night campaign design
TV Promotion + Motion Design
The project goals
I designed and art directed the ABC News Election Night campaign while at Known (formerly Stun Creative) . The stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.




TV campaign style guide
The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.
Color
#AAA68B
#323943
#34406D
#8E2E3B
Typography



Flexible graphic toolkit
The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.






The ABC News team
A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.




