ABC News election night campaign design

Project Goals

ABC News wanted to create a image spot for it’s upcoming election coverage that stood out from the standard election promo.

Joseph developed the overarching design based on the stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.

CLIENT:

AGENCY (Formerly Stun Creative):

ABC News Election Campaign promotion design frame with Trump

ABC News Election Campaign design with Clinton and a large graphic gold star

TV campaign style guide

The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.

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ABC News Election Campaign design with Trump at a campaign rally with the american flag with the type 'the time has come'

Flexible graphic toolkit

The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.

ABC News Election Campaign design with DONALD TRUMP words on top of an image of Donald Trump at a rally

ABC News Election Campaign design with the words CLINTON and her image inside the word

The ABC News team

A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.