ABC News election night campaign design
Project Goals
ABC News wanted to create a image spot for it’s upcoming election coverage that stood out from the standard election promo.
Joseph developed the overarching design based on the stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.
![ABC News Election Campaign promotion design frame with Trump](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_03-1024x576.jpg)
![ABC News Election Campaign design with Clinton and a large graphic gold star](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_04-1024x576.jpg)
![ABC News Election Campaign design with Hillary Clinton at a rally](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_13-1024x576.jpg)
![ABC News Election Campaign design with Donald Trump hand raised in the American Flag](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_12-1024x576.jpg)
TV campaign style guide
The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.
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![Lubalin Font](https://kielydesign.com/wp-content/uploads/2020/02/abc-type-lubalin@2x.png)
![Flama Font](https://kielydesign.com/wp-content/uploads/2020/02/abc-type-flama@2x.png)
![ABC News Election Campaign design with Trump at a campaign rally with the american flag with the type 'the time has come'](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_01.jpg)
Flexible graphic toolkit
The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.
![ABC News Election Campaign design with DONALD TRUMP words on top of an image of Donald Trump at a rally](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_07-1024x576.jpg)
![ABC News Election Campaign design with a profile image of trump](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_02-1024x576.jpg)
![ABC News Election Campaign with words designed into the strips of the American Flag with the presidential candidate designed inside the flag lines](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_06-1024x576.jpg)
![Trump designed inside the opposing canidate](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_09-1024x576.jpg)
![ABC News Election Campaign design for president](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_11-1024x576.jpg)
![ABC News Election Campaign design with the words CLINTON and her image inside the word](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_08.jpg)
The ABC News team
A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.
![ABC News Election Campaign end page design in a stylized American Flag](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_17-1024x576.jpg)
![ABC News Election Campaign Design with the ABC News Team](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_15-1024x576.jpg)
![ABC News Election Campaign Design](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_16-1024x576.jpg)
![ABC News Election Team promotion design and end page design](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_14-1024x576.jpg)
![ABC News Election Team tune in design](https://kielydesign.com/wp-content/uploads/2020/02/abc_election_18-1024x576.jpg)
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