Paramount Network Motion Design Toolkit & App Concept

Project Goals

Paramount Network needed an engaging, modern graphics package to wrap the brand and launch video content.

Working with Known (formerly Stun Creative), Joseph Kiely developed a promo design concept for the network that expanded into the broader “Paramount Mountain Constellation” system, a visual framework positioning Paramount’s mountain as the anchor point of a larger constellation, introducing new talent and programming as points of light within it.

AGENCY:

Design Toolkit

A bold color statement built on primary blue, offset by saturated magenta and yellow highlights. Large, cropped white typography drives the system, carrying key messaging while giving each frame a sense of motion. The typography-driven approach was designed to flex across broadcast, print, web, and mobile.

App Design Concept

A proof-of-concept app extended the brand into a streaming video experience. Immersive imagery anchors the interface, with layouts designed to adapt across mobile devices and orientations. The color system was extended further, giving each programming genre its own distinct visual identity within the app.