PULS Wireless Headphone AD Campaign Design.
The AD campaign project goals
Marketing & Advertising
I developed a strategic advertising campaign proposal for the line of PULS audio accessories while at Stun Creative. The goal was to embody the freedom that wireless digital products can bring to an active consumer’s lifestyle.
Campaign style guide
Brand
A premium black base with contemporary mint blue and yellow to highlight messaging and be in harmony with the product. Modern bold typography kept the message simple, clear and strong.
Color
#000000
#6DD1C3
#FFCD46
#FDFDFD
Typography
The “Free 2BU” campaign concept
Concept
The unique shape of the logo tagline was brought to life by integrating it with the consumer and the product. It became one with the demographic’s lifestyle and experiences.
Campaign marketing proposal and design
Marketing
An in-depth campaign proposal was designed using infographics to illustrate the demographic landscape, product insights and campaign activation strategy.
