PULS Wireless Headphone AD Campaign Design

Project Goals

PULS Wireless wanted to create a brand launch campaign for it’s new wireless headphones. The goal was to embody the freedom that wireless digital products can bring to an active consumer’s lifestyle.

Joseph developed the design concepts and the launch strategy for the pitch deck. The proposal included traditional print along with a influencer and social media engagement campaign.

CLIENT:

AGENCY (Formerly Stun Creative):

Campaign style guide

A premium black base with contemporary mint blue and yellow to highlight messaging and be in harmony with the product. Modern bold typography kept the message simple, clear and strong.

The “Free 2BU” campaign concept

The unique shape of the logo tagline was brought to life by integrating it with the consumer and the product. It became one with the demographic’s lifestyle and experiences.

Campaign proposal + design

An in-depth campaign proposal was designed using infographics to illustrate the demographic landscape, product insights and campaign activation strategy.