BRAVO TV brand refresh and streaming app design concept

Project Goals

Bravo was looking to explore a brand refresh including a new logo and overarching brand experience from on-air to to digital. The goal was to create a brand that felt relevant for bravo’s changing demographic and its new focus on original programing.

Joseph designed the logo concept, on air design, and social. Additionally he developed a sample streaming app to show how the new logo could be activated and integrated into digital deliverables.

CLIENT:

AGENCY (Formerly Stun Creative):

Bravo tv app design for New York Fashion Week

Bravo broadcast branding tv frames design with tune in

Bravo logo development

A series of new logos were explored to visualize how to maintain the brand equity of the “bravo thought bubble”. Ultimately I recommended a fresh new mark that integrated the thought bubble directly into the logo word-mark.

Bravo digital extensions and app design

The new iconic logo mark created a strong and memorable app icon that prompts users to engage and share. I extended the app beyond just a list of shows and added a way for consumers to collect favorites, create playlists and customize notifications.

Woman holding a smartphone with a video app design

bravo app download screen design in the apple store

Woman engaging with the the video content on a streaming app design

Video App Design for a streaming video service

On-air motion design style frames

Each franchise and show was branded with an additional color that worked with with the over-arching bravo color palette. Bold and irreverent typography was layed over iconic program imagery infusing the package with personality.