BRAVO TV brand refresh and app design concept

Branding + Motion Design + Digital

The project goals

Bravo was looking to explore a brand refresh including a new logo and overarching brand experience from on-air to online and mobile. The goal was to create a brand that felt relevant for bravo’s changing demographic and its new focus on original programing. I developed the logo concept and design for the on-air and app while at Known (formerly Stun Creative) .

Bravo logo development

A series of new logos were explored to visualize how to maintain the brand equity of the “bravo thought bubble”. Ultimately I recommended a fresh new mark that integrated the thought bubble directly into the logo word-mark.

Bravo digital extensions and app design

The new iconic logo mark created a strong and memorable app icon that prompts users to engage and share. I extended the app beyond just a list of shows and added a way for consumers to collect favorites, create playlists and customize notifications.

On-air motion design style frames

Each franchise and show was branded with an additional color that worked with with the over-arching bravo color palette. Bold and irreverent typography was layed over iconic program imagery infusing the package with personality.

Typography

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