BRAVO TV brand refresh and streaming app design concept
Project Goals
Bravo was looking to explore a brand refresh including a new logo and overarching brand experience from on-air to to digital. The goal was to create a brand that felt relevant for bravo’s changing demographic and its new focus on original programing.
Joseph designed the logo concept, on air design, and social. Additionally he developed a sample streaming app to show how the new logo could be activated and integrated into digital deliverables.
![Bravo tv app design for New York Fashion Week](https://kielydesign.com/wp-content/uploads/2020/02/bravo-iphones-fashion@2x-scaled.jpg)
![Bravo logo design in a tv frame design](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_13-2-1024x576.jpg)
![Bravo logo design with tagline](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_02-2-1024x576.jpg)
![Bravo logo design and tagline lockup motion graphic frame design](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_12-2-1024x576.jpg)
![Bravo new logo design tv design frame](https://kielydesign.com/wp-content/uploads/2020/02/below_deck_bravo_15-2-1024x576.jpg)
![Bravo broadcast branding tv frames design with tune in](https://kielydesign.com/wp-content/uploads/2020/02/below_deck_bravo_01-2-1024x576.jpg)
Bravo logo development
A series of new logos were explored to visualize how to maintain the brand equity of the “bravo thought bubble”. Ultimately I recommended a fresh new mark that integrated the thought bubble directly into the logo word-mark.
![iPad logo sketches for the a brand logo](https://kielydesign.com/wp-content/uploads/2020/02/bravo-logo-sketch-ipad@2x-1024x672.jpg)
Bravo digital extensions and app design
The new iconic logo mark created a strong and memorable app icon that prompts users to engage and share. I extended the app beyond just a list of shows and added a way for consumers to collect favorites, create playlists and customize notifications.
![Woman holding a smartphone with a video app design](https://kielydesign.com/wp-content/uploads/2020/02/bravo-app-fav-woman@2x-scaled.jpg)
![bravo app download screen design in the apple store](https://kielydesign.com/wp-content/uploads/2020/02/bravo-app-store@2x-1024x672.jpg)
![Woman engaging with the the video content on a streaming app design](https://kielydesign.com/wp-content/uploads/2020/02/bravo-app-store-hand@2x-1024x672.jpg)
![Share icon design using the new logo design from the bravo brand design](https://kielydesign.com/wp-content/uploads/2020/02/bravo-app-share-icon@2x-1024x672.jpg)
![Video App Design for a streaming video service](https://kielydesign.com/wp-content/uploads/2020/02/bravo-app-screens@2x-1024x672.jpg)
On-air motion design style frames
Each franchise and show was branded with an additional color that worked with with the over-arching bravo color palette. Bold and irreverent typography was layed over iconic program imagery infusing the package with personality.
Typography
![Effra Bold Type Design](https://kielydesign.com/wp-content/uploads/2020/02/bravo-type-effra@2x.png)
![Squict Plain font](https://kielydesign.com/wp-content/uploads/2020/02/bravo-type-squickt@2x.png)
![Effra Font style Guide](https://kielydesign.com/wp-content/uploads/2020/02/bravo-type-effra-reg@2x.png)
![Egyptian Slate typography brand guide](https://kielydesign.com/wp-content/uploads/2020/02/bravo-type-egyptian@2x.png)
Real Housewives
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![New York typography design for a motion graphics toolkit](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_14-2.jpg)
![Bravo broadcast branding tv frames design](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_07-2-1024x576.jpg)
![Bravo broadcast branding tv frames design at a party](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_11-2-1024x576.jpg)
![Bravo broadcast branding tv frames design end page](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_08-2-1024x576.jpg)
![Bravo broadcast branding tv frames design](https://kielydesign.com/wp-content/uploads/2020/02/real_housewives_bravo_04-2-1024x576.jpg)
Odd Mom Out
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![Bravo broadcast branding tv frames design end page](https://kielydesign.com/wp-content/uploads/2020/02/odd_mom_out_02-2-1024x576.jpg)
![Bravo broadcast branding tv frames design tune in](https://kielydesign.com/wp-content/uploads/2020/02/odd_mom_out_05-2-1024x576.jpg)
Below Deck
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![Bravo broadcast branding tv frames design for tv promotion](https://kielydesign.com/wp-content/uploads/2020/02/below_deck_bravo_05-2-1024x576.jpg)
![Bravo broadcast branding tv frames design](https://kielydesign.com/wp-content/uploads/2020/02/below_deck_bravo_12-2-1024x576.jpg)
![Bravo broadcast branding tv frames design end page](https://kielydesign.com/wp-content/uploads/2020/02/below_deck_bravo_06-2-1024x576.jpg)
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