History Channel network rebrand and manifesto design
Project Goals
The History Channel was looking to do a full re-examination of their brand in order to identify the existing and future equity it held. They then wanted to turn that into a brand mission that would guide History’s future expansion and growth.
Joseph Kiely lead the creative, design and strategy team at Known (formerly Stun Creative) to develop the brand strategy, manifesto, logo progression, international on air graphics packaging and style guide.
CLIENT:
![History Logo](https://kielydesign.com/wp-content/uploads/2020/02/Logo-History-02.png)
AGENCY (Formerly Stun Creative):
![Known Logo](https://kielydesign.com/wp-content/uploads/2021/10/Logo-Known.png)
![History Channel Branding title card for American Pickers with gold chiseled type on a red barn wall with farm tools](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AP_TEXTURE_TEXT_ZOOM-00050-1024x576.jpg)
![History Channel Branding American Pickers background of antiques](https://kielydesign.com/wp-content/uploads/2020/04/HIS_ARTIFACTUAL_LIVE_TEXTCARD_SHORT_03_CHISELED-00030-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a road background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_GHGEN_LOGO_RESOLVE_AND_AFFILIATE-0000513-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a chrome background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_CC_LIVE_OPEN_FLAT_00033-1024x576.jpg)
![History Channel Branding for the History Ax Men program with a forest background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AX_MEN_LIVE_TEXTCARD_LONG_CHISELED-00045-1024x576.jpg)
The History brand book
Through careful research, design exploration and focus group testing the unique space that The History Channel owned was defined, amplified and verbalized in the brand book. The brand rallying cry “Make Your Mark” personified the programming while also being an active call-to-action for viewers and the internal creative staff.
![History brand guide book and manifesto with History Vikings cover](https://kielydesign.com/wp-content/uploads/2020/04/history-brand-book-01-scaled.jpg)
![History brand guide book and manifesto](https://kielydesign.com/wp-content/uploads/2020/04/history-brand-book-03-1024x672.jpg)
![History brand guide book and manifesto](https://kielydesign.com/wp-content/uploads/2020/04/history-brand-book-04-1024x672.jpg)
![](https://kielydesign.com/wp-content/uploads/2020/04/history-brand-manifesto-pg8-1-1024x545.jpg)
The brand manifesto
A comprehensive brand book and manifesto poster were designed to communicate, educate and inspire the internal and external creative staff.
![History Brand Manifesto Poster](https://kielydesign.com/wp-content/uploads/2020/04/history-manifesto-poster-scaled.jpg)
History’s custom fonts
A custom chiseled typeface was developed from the ground up to match the History brand mark. No broadcast network can own gold chiseled type like History can. A modern sans-serif typeface was added to contrast the chiseled serif.
HISTORY CHISELED FONT
![History Channel chiseled gold font](https://kielydesign.com/wp-content/uploads/2020/04/history-chisel-font-1024x206.png)
![History channel style guide font](https://kielydesign.com/wp-content/uploads/2020/04/history-type-bold.png)
![History Channel Font Light style guide](https://kielydesign.com/wp-content/uploads/2020/04/history-type-regular.png)
![Swamp Men title card with the History gold chiseled font](https://kielydesign.com/wp-content/uploads/2020/04/HIS_SWAMP_LIVE_TEXTCARD_SHORT_CHISELED_01-00059-1024x576.jpg)
![History Channel branding with the American Flag](https://kielydesign.com/wp-content/uploads/2020/04/HIS_TEXAS_FLAG_BACKGROUND_04_TEXTCARD_LONG-00050-1024x576.jpg)
The History Channel genre brands
To define the different types of programing on The History Channel a series of genre’s where created. Each had its own unique name, color palette and associated on-air toolkit.
LIVE ACTION BACKPLATES
Additionally a set of live action backgrounds where developed for each genre along with a cgi toolkit. This allowed for tremendous variety and gave each program a unique but yet branded look and feel.
American Originals
#352F36
#615F59
#A48D5E
#EBB94B
![History Channel Branding for the History Ax Men program with a chain saw background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AX_TEXTURE_OPEN_CHISELED-00040-1024x576.jpg)
![History Channel Branding for the History Ax Men program with a forest background and feet](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AO_LIVE_TEXTCARD_SHORT_01_CHISELED-00050-1024x576.jpg)
![History Channel Branding for the History Ax Men program with a forest background and a gold history logo](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AX_MEN_LOGO_RESOLVE_AND_AFFILIATE-00301-1024x576.jpg)
![History Channel Branding for the History Ax Men program with a cut tree](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AX_TEXTURE_ZOOM_CHISELED-00050-1024x576.jpg)
![History Channel Branding for the History Ax Men program with a forest background and workers](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AX_ENDPAGE-00090-1024x576.jpg)
Gearheads
#DEE6E5
#5A7C99
#2A3F53
#EBB94B
![History Channel Branding for the History Counting Cars program with a blue car detail background and gold type](https://kielydesign.com/wp-content/uploads/2020/04/HIS_GHGEN_LIVE_TEXTCARD_SHORT_01_CHISELED-00050-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a tool box background and gold typography](https://kielydesign.com/wp-content/uploads/2020/04/HIS_CC_TEXTURE_TEXT_ZOOM-00099-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a motercycle background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_CC_LIVE_TEXTCARD_SHORT_02-00043-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a mechanic shop background](https://kielydesign.com/wp-content/uploads/2020/04/HIS_CC_ENDPAGE-00182-1024x576.jpg)
![History Channel Branding for the History Counting Cars program with a car detail background and gold type](https://kielydesign.com/wp-content/uploads/2020/04/HIS_GHGEN_LIVE_TEXTCARD_LONG_CHISELED-00045-1024x576.jpg)
Mysteries
#79807A
#5A6056
#2E3B33
#EBB94B
![History Channel Rebrand background with a skull for mysterious shows](https://kielydesign.com/wp-content/uploads/2020/04/HIS_OOGA_LIVE_TEXTCARD_SHORT_01_CHISELED-00020.jpg)
![Swamp Men title card with the History gold chiseled font](https://kielydesign.com/wp-content/uploads/2020/04/HIS_SWAMP_LIVE_OPEN_CHISELED-00020-1024x576.jpg)
![Swamp Men tune in for the History Channel rebrand](https://kielydesign.com/wp-content/uploads/2020/04/HIS_SWAMP_LIVE_ENDPAGE-00149-1024x576.jpg)
![History Channel Rebrand background with a shack for mysterious shows](https://kielydesign.com/wp-content/uploads/2020/04/HIS_OOGA_LIVE_TEXTCARD_SHORT_02_CHISELED-00035-1024x576.jpg)
![History Channel logo in front od a crocodile](https://kielydesign.com/wp-content/uploads/2020/04/HIS_SWAMP_PEOPLE_AFFILIATE-00222-1024x576.jpg)
![History Channel Branding swamp background for the program Swamp Men](https://kielydesign.com/wp-content/uploads/2020/04/HIS_OOGA_LIVE_TEXTCARD_LONG_CHISELED-00045-1024x576.jpg)
Epic Originals
#CACEC5
#6E747B
#30343D
#EBB94B
![History's Vikings background with with gold chiseled text](https://kielydesign.com/wp-content/uploads/2020/04/HIS_VIKINGS_LIVE_TEXTCARD_LONG_CHISELED-00150-1024x576.jpg)
![History's Vikings background with with gold chiseled text](https://kielydesign.com/wp-content/uploads/2020/04/HIS_VIKINGS_LIVE_TEXTCARD_SHORT_02_CHISELED-00149-1024x576.jpg)
![History Channel Rebrand end page tune in](https://kielydesign.com/wp-content/uploads/2020/04/HIS_VIKINGS_ENDPAGE-00080-1024x576.jpg)
Core History
#DEDCD7
#686778
#512820
#EBB94B
![History Channel Branding tune in design with a live action background of a train yard](https://kielydesign.com/wp-content/uploads/2020/04/HIS_COREGEN_ENDPAGE-00097.jpg)
![History Channel Branding gold title in front of an American factory](https://kielydesign.com/wp-content/uploads/2020/04/HIS_COREGEN_TEXTURE_OPEN_CHISELED-00030-1024x576.jpg)
![History Channel branding with an Americana steam engine and gold type](https://kielydesign.com/wp-content/uploads/2020/04/HIS_COREGEN_LIVE_TEXTCARD_SHORT_01_CHISELED-00050-1024x576.jpg)
![History Channel Branding gold title in front of an American factory](https://kielydesign.com/wp-content/uploads/2020/04/HIS_COREGEN_LIVE_TEXTCARD_SHORT_02_CHISELED-00020-1024x576.jpg)
Artifactual
#ECE1C8
#D5A975
#6B1D0C
#EBB94B
![History Channel Branding title card for American Pickers with gold chiseled type on a red barn wall](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AP_TEXTURE_OPEN-00060-1024x576.jpg)
![History Channel Branding American Pickers background of antiques](https://kielydesign.com/wp-content/uploads/2020/04/HIS_ARTIFACTUAL_TEXTURE_ZOOM_CHISELED-00050-1024x576.jpg)
![History Channel Branding American Pickers background of antiques](https://kielydesign.com/wp-content/uploads/2020/04/HIS_ARTIFACTUAL_LIVE_TEXTCARD_SHORT_02_CHISELED-00035-1024x576.jpg)
![History Channel Branding American Pickers background of antiques](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AFGEN_LOGO_RESOLVE_AND_AFFILIATE-00236-1024x576.jpg)
![History Channel Branding American Pickers background of an American farm](https://kielydesign.com/wp-content/uploads/2020/04/HIS_AP_ENDPAGE-00150-1024x576.jpg)
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