Award Shows
Entertainment + Events
Concept + Design
The Oscars & Awards Shows promotion & campaign design
Entertainment Awards & Events Design
Joseph Kiely has crafted award show packages for the entertainment industry, from The Oscars show open to promotional toolkits for E! Live From the Red Carpet. His designs capture the artistry of filmmaking while embracing its history and glamour.
With a focus on versatility, Joseph developed visuals that are both captivating and adaptable, ensuring seamless integration across various media platforms.
Concept + Design
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Oscars show open
The concept for The Oscars show open design was to illustrate the key stages of the film production process, bringing to life the iconic phrase, ‘Lights! Camera! Action!‘ Interwoven with this structure was a secondary storyline—a mini seduction spy drama.
Joseph developed the concept and design style, drawing inspiration from classic Saul Bass movie openings. Ultimately, the open was set aside in favor of a live-action editorial cut that retained the same conceptual structure.
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Lights
Movies are built on light. Using layered beams and circles, Joseph created a simple yet dynamic way to represent this idea. The sequence culminates with the heroine isolated in a single stage light, its barn doors cleverly transforming into movie clapperboards.
Roll sound
Movies are shaped not just by dialogue but by sound design and music. The story continues with a captivating woman shushing for silence on set, seamlessly transitioning into a couple framed by orchestral instruments, symbolizing the power of cinematic sound.
Camera
Rolling camera is just the beginning. A full team utilizes dollies, cranes, motion control, and visual effects to craft dynamic action sequences. The story continue to unfold as our heroine is pursued, with the camera tracking her every move until she leaps off a rooftop—culminating in the camera shutter closing to capture the scene.
Action
A clapperboard snaps shut, setting the scene for the action. Dynamic diagonal graphics streak across the screen, seamlessly revealing a man in hot pursuit and propelling the momentum into the live show.
style guide
The classic black and gold of the Oscars brand was elevated with a subtle blue and gold texture, adding depth and richness to the overall look.
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Title card designs
Celebrating movie magic
The Oscars open design was built for versatility, seamlessly extending to large-format posters, banners, social media, and beyond. As a timeless design toolkit, it honored the craft of filmmaking in all its forms.
E! Live From the Red Carpet
E! TV sought a comprehensive graphics package to unify its award show programming for the year. Spanning eight major events, the design extended seamlessly across broadcast, online, and social media platforms.
Joseph Kiely collaborated with a team of animators and designers at Known (formerly Stun Creative) to conceptualize, design, and art direct the motion graphics package.
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style guide
The color palette and textures for E! Live From The Red Carpet were inspired by the glamour of the awards themselves. The signature red came from the carpet, while silver and gold reflected the sparkle of dazzling gowns—all wrapped in the sleek sophistication of a black-tie affair.
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The after party design
The graphics package extended beyond the Red Carpet to capture the energy of the after-party celebrations. Joseph designed dynamic visuals featuring martinis, champagne bubbles, and musical elements—perfectly setting the stage for a vibrant, high-energy atmosphere.
Awards on air and online
The graphics package ran throughout the awards season across all media, ensuring a cohesive and recognizable look for E! TV and its online platforms.
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