The Oscars & Awards Shows promotion & campaign design
Entertainment Awards & Events Design
Joseph Kiely has designed several awards show packages for the entertainment industry, from show opens for the The Oscars to promotional toolkits for E! Live From the Red Carpet. These designs celebrate the craft of filmmaking, along with its rich history and glamour.
Joseph focused on creating designs that are both engaging and adaptable, enabling the content to extend seamlessly across various media.
Concept + Design
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Oscars show open
The concept for The Oscars show open design was to illustrate the key stages of the film production process, bringing to life the iconic phrase, ‘Lights! Camera! Action!‘ Interwoven with this structure was a secondary storyline—a mini seduction spy drama.
Joseph developed the concept and design style, drawing inspiration from classic Saul Bass movie openings. Ultimately, the open was set aside in favor of a live-action editorial cut that retained the same conceptual structure.
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Lights
Movies are made of light; by utilizing layered beams and circles, Joseph created a simple graphic representation of this idea. The sequence culminates with our heroine isolated in a single stage light, its barn doors transformed into movie clapperboards.
Roll sound
Movies are not only defined by the actors’ voices, but also by sound design and music. The story continues with the image of a seductive woman shushing for silence on set, which then transforms into a couple framed by orchestral instruments.
Camera
Rolling camera is just the beginning; a whole team may use dollies, cranes, motion control, and visual effects to create a dynamic action sequence. As our heroine is pursued, the camera follows her every move as she leaps off a rooftop, culminating with the camera shutter closing to capture the scene.
Action
Dynamic diagonal graphics, featuring a man in hot pursuit, lead us into the action sequence. The shapes then form a clapperboard, which closes and transitions us seamlessly into the live show.
Design style guide
The black and gold of the Oscars brand look was enhanced with a subtle blue and gold texture, adding depth and richness.
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Title card designs
Celebrating movie magic
The Oscars open design was perfectly suited for further extensions, easily adaptable for large-format posters, banners, social media posts, and more. It served as a timeless design toolkit that celebrated the craft of filmmaking in all its forms.
E! Live From the Red Carpet
E! TV wanted to create a comprehensive graphics package to unify all of its award show programming for the year. The design package covered eight award shows and extended to online and social media initiatives.
Joseph Kiely worked with a team of animators and designers at Known (formerly Stun Creative) to conceptualize, design, and art direct the motion graphics package.
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Design style guide
The color palette and texture for E! Live From The Red Carpet were directly inspired by the glamour of the awards themselves. Red was drawn from the carpet, silver and gold from the sparkling dresses, all wrapped in the sleek sophistication of a black tie affair.
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The after party design
The graphics package covered not only the Red Carpet events but also the after-party celebrations. Joseph designed martinis, champagne bubbles, and musical visuals—perfectly suited for a rocking after-party atmosphere.
Awards on air and online
The graphics package ran throughout the season across all media, creating a consistent look for the E! TV and online franchise.
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