Project Goals
Client:
Agency:
The Franchises
A global dark-winter look was developed with ethereal glowing rings anchoring each franchise. A hero image defined each event — the NBA All-Stars in Los Angeles with rings woven through palm trees, the Super Bowl Trophy encircled by rings on a football field, and a lone skier with the rings rising over the Cortina mountain range.
The Journey
An epic sequence traveling from Milan to the Access Hollywood studio. Moving through the rings, the camera pulls back from Milan, over the mountains, and returns to Los Angeles with host Mario Lopez.
The Toolkit
The rings and overarching look wrapped the Access Hollywood brand across franchises, footage, and host integrations — a flexible toolkit built to support a full range of promotions leading into the Olympics.
