Joseph Kiely

Art Direction + Graphic Design

CNN Audio brand campaign, podcast designs & digital toolkit

Project Goals

CNN Audio wanted to connect with a younger, more engaged audience through its podcast programming. They needed a refreshed brand identity and campaign that unified their podcast properties while appealing to a new generation of listeners.

Joseph explored new brand marks and overarching design concepts that seamlessly tied together CNN Audio’s podcasts, promotions, and advertising.

Client:

Agency:

CNN Logo
Known Logo
CNN Audio digital brand campaign

Brand look

To showcase how CNN Audio was expanding beyond its core audience, the square logo was transformed into a dynamic burst of colorful sound waves. The new, younger listeners and CNN talent were seamlessly integrated into this vibrant world.

CNN Audio brand campaign poster designs

Logo development

The goal was a simple, distinctive brand mark that complemented the existing CNN logo. Icons representing sound, audio, and storytelling were distilled to their core and integrated into the design.

CNN Audio logo design exploration

Podcast & digital assets

The color wave extended across podcast covers and social media promotions, with the red source anchored behind the CNN Audio logo.

CNN Podcast Cover Silence is not and Option with Don Lemon
CNN Podcast Cover for Daily News Briefing
CNN Audio podcast cover for COVID with Sanjay Gupta
CNN Podcast brand design and CNN Audio instagram promotion campaign

Style guide

The core CNN brand red expanded into a vibrant color wave, creating a youthful and visually striking brand for a new demographic.

#31B7FF

#C90129

#FEB62F

#FFFFFF

CNN Audio brand gradient
CNN Audio brand font acumin
CNN Audio brand font IBM Plex Sans

Design exploration

A range of brand and campaign concepts were explored alongside each logo iteration. Pairing the mark with its visual theme provided a complete picture of each design’s potential.

CNN Audio brand campaign design with colorful audio waves

Audio Landscape

The iconic sound wave transforms into a vibrant landscape of content, weaving around CNN Audio, its audience, and talent. The CNN logo is subtly augmented with the word “Audio,” while the dynamic wave motif defines the brand’s refreshed visual identity

CNN Audio Brand Campaign and Brand Design
CNN Audio Brand Design poster
CNN Audio Promotion Campaign
CNN Podcast brand design in a computer and on instagram
CNN Audio Promotion Print Campaign

Story Line

An audio progress bar is integrated into the CNN Audio logo, doubling as a visual storyline that flows through programming and promotion. This design element unifies large campaigns, podcast covers, and CNN talent, seamlessly connecting them to relevant stories.

CNN Podcast Cover for COVID with Sanjay Gupta
CNN Audio Daily News Brief Podcast Cover
CNN Audio podcast cover with Don Lemon
CNN Audio Podcast brand design with an audio progress bar in a computer and on instagrm

Joseph Kiely

Art Direction + Graphic Design

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