CNN Audio brand campaign, podcast designs and digital toolkit
CNN Audio saw an opportunity to reach a younger and more engaged audience through it’s podcast programming. They needed a refreshed brand look and associated campaign that tied their podcast properties together while also speaking to a new audience.
To illustrate how CNN Audio was breaking out from its core audience the square logo was blown out into a radiating bloom of colorful sounds waves. The new younger listener and CNN talent are integrated into this vibrante world of engaging and accessible stories.
The goal for the CNN Audio brand mark was to develop a simple yet differentiated mark that worked well with the existing CNN logo. The visuals of sound, audio and stories were stripped down to essential icons and woven in with the brand mark.
Podcast & digital assets
The color wave was extended through the podcast covers and social media promotion. The red source of the wave is anchored behind the CNN Audio logo while the bloom of color is altered to reflect the podcast content.
This flexible brand motif allowed for a range of promotional elements from graphic only instagram posts to a fully integrated talent campaign.