Toolkit project goals
Assemble Talent Management needed a comprehensive social media brand make-over that spoke to potential creative talent and clients alike. The toolkit needed to be bold and eye catching featuring the work from a growing roster of top directors and content creators.
Featured creative talent
Artist profile templates were developed to highlight the bio and work of the creative talent. A wide range of templates allowed each creative to have a unique look that stood out in a social media feed or instagram stories.
Sequential instagram postings
A series of sequential instagram stories and post templates were developed for behind the scenes stories and new project management tools developed by Assemble. These flexible elements integrated imagery and information while telling a larger story within the native social media environment.
Instagram feed design
A mile-high view was taken to understand how individual posts, promotion and sequential stories would look in the instagram feed.
Additionally the icon system was extended into stories to create consistency and illuminate key promotional areas.
Social media style guide
A minimalist color palette was developed for maximum visual impact while letting the creatives work stand out. To maximize the social media vertical format a condensed typeface was paired with an easy to read san-serif.
Additionally a system of icons was created to highlight the unique features the are offered by Assemble.
This new color palette was combined with a light sans-serif font for messaging and a digital inspired font for informational copy.
Expansive toolkit design
The toolkit included instagram stories, profiles, feed analysis, post templates, sequential posts and social media covers. A variety of vertical and horizontal formats were provided in order to feature 16×9 video and vertical print content. Each element had multiple designs giving an infinite amount of options for a fresh social media feed.