Joseph Kiely

Art Direction + Graphic Design

NPR Up First brand & campaign design

Project Goals

NPR wanted to freshen its premier morning news podcast brand to reach a broader audience, followed by a cross-media campaign to launch the new look.

Joseph designed the logo refresh and brand elements across podcast, social, and print, then extended the work into a brand campaign and promotional framework.

Client:

NPR Logo
News advertising campaign design for NPR Up First News Podcast
NPR Up First Brand Colors and Brand Kit Book Design

Brand guide

A comprehensive guide covering brand personality, tagline, logo rules, and promotional assets. The logo gradient, inspired by the morning sunrise, anchored a range of color expressions throughout.

#1D2C3A

#49C7ED

#76C7A0

#FFF572

Gibson Bold
Source Sans Regular
NPR Up First Podcast logo design in a brand style guide book
Brand guide design for NPR Up First News Podcast
Brand pattern designs in a brand guide book
NPR Up First Podcast brand guide design
NPR Up First Digital Banner Design Fromats
NPR Up First Podcast brand refresh

Brand campaign

For the Up First weekend podcast launch, Joseph partnered with the NPR creative team to develop the campaign line “Wake Up. Catch Up.”

The concept paired the new brand mark with a circle rising through a cloud-filled sky, extended across digital banners and social media. Pre-templated social content kept the feeds topical and regularly updated.

NPR Up First Podcast and Instagram
NPR Up First Instagram design for news social media design

Concept development

A broad range of design and copy directions were explored to articulate the brand across multiple visual and conceptual applications, vetting the strongest ideas before presenting to stakeholders.

New Advertising Campaign design

Joseph Kiely

Art Direction + Graphic Design

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