Social Set wanted to attracting fashion influencers to join their studio membership program through a brand digital campaign. The goal was to inspire potential influencers to join, connect, collaborate and create professional content at the studio.
I developed a comprehensive social media campaign design and toolkit. By using Vogue inspired typography and elevated fashion photography we enticed them to join the growing community of photographers, stylists and video professionals.
Social design toolkit
Custom templates with guides for a variety of social media sizes and uses was delivered as a toolkit to Social Set. Included in the toolkit files where layout guidelines and a variety of design elements to make a wide range of social media content.
Call to Action Templates
Graphic and image based marketing messages allowed for a wide range of looks to match specific events and promotions. Additionally the typography section where designed to handle a variety of content of messaging.
Smart Image Formatting
Custom photoshop files where made so that multiple social media sizes could be saved out with only one file. For example one design for Instagram could be saved out in 3 sizes; one for stories, the second as a portrait and third as a square for the feed.
Design & content variety
In order to keep an active, fresh and updated social media presence I strategically planned out a wide range of design options. By adjusting the photo, color, shapes and typeface a whole new unique campaign is created in seconds.
Social media style guide
A complimentary fresh color scheme was created with a range of dark and light colors that all worked together to create a variety of moods. The addition of large type graphic forms and organic shapes created a variety of looks from casual to high fashion. This gave Social Set an array of design options with color, typography, shapes and photography.