Showtime Championship Boxing Jake Paul vs Woodley shoot concept and design

TV Promotion + Concept Design

Concept development and design goals

Smith Geiger | Vivid Zero invited me to develop several shoot concepts and designs for the Showtime Boxing Paul vs Woodley fight. With limited footage for the fighters we needed to create a heavily designed environment to introduce this epic matchup. In partnership with the Vivid Zero creative team I helped previsualize the winning concept ‘Hologram’.

CONCEPT: Hologram

Promotion & marketing style guide

A holographic color scheme was developed to match the creative. It was paired with a digitally distressed geometric typeface for the main messaging and code inspired sans-serif. Additionally I designed small tech elements, a custom grid and distortion effects to be used throughout the design and compositing.

Color

Typography

The Jake Paul vs Woodley promo

Edit and animation by Smith Geiger | Vivid Zero

The concept design exploration

As part of the pitch I explored two additional design directions. Each idea was designed to keep the shoot streamlined and focus the viewer on the boxers, matchup and potential impact the fight would have.

CONCEPT: Shatter

To emphasize the impact of the matchup up I created look based on shattered glass. The initial impact combined with CG glass created a design environment to refract the live action shoot and footage elements. The fighters and typography are refracted in the shards that coalesce back together into the matchup frame.