Showtime Championship Boxing Jake Paul vs Woodley shoot concept and design
TV Promotion + Concept Design
Concept development and design goals
Smith Geiger | Vivid Zero invited me to develop several shoot concepts and designs for the Showtime Boxing Paul vs Woodley fight. With limited footage for the fighters we needed to create a heavily designed environment to introduce this epic matchup. In partnership with the Vivid Zero creative team I helped previsualize the winning concept ‘Hologram’.
Promotion & marketing style guide
A holographic color scheme was developed to match the creative. It was paired with a digitally distressed geometric typeface for the main messaging and code inspired sans-serif. Additionally I designed small tech elements, a custom grid and distortion effects to be used throughout the design and compositing.
The Jake Paul vs Woodley promo
Edit and animation by Smith Geiger | Vivid Zero
The concept design exploration
As part of the pitch I explored two additional design directions. Each idea was designed to keep the shoot streamlined and focus the viewer on the boxers, matchup and potential impact the fight would have.
To emphasize the impact of the matchup up I created look based on shattered glass. The initial impact combined with CG glass created a design environment to refract the live action shoot and footage elements. The fighters and typography are refracted in the shards that coalesce back together into the matchup frame.
CONCEPT: After glow
The two sides of the matchup are defined through color blocking. By creating a simple color light setup each fighter is featured and contrasted against the other. The contrasting colors and fighters emerge from the blackness ready for the boxing match.