Showtime Boxing Mayweather vs Logan Paul Campaign Design_

Showtime promotion and design project goals

campaign Design

The integrated agency Smith Geiger Fathom reached out to me to help develop a wide range of design concepts for a series of upcoming Showtime Boxing PPV fights. My pitch winning design was chosen for the Floyd Mayweather vs Logan Paul fight.

Showtime Boxing PPV pitch design for Mayweather vs Logan Paul

Floyd Mayweather vs Logan Paul promo creative

Design

The chosen design concept was inspired by the bold and brash social media world of Logan Paul. Online navigation buttons and arrows nod to the sharing environment of social media. The circular element of instagram and twitter profiles was used throughout to id each of the fighters.

Showtime Boxing design for Floyd Mayweather

The promo campaign style guide

Brand

A fresh contemporary color pallet was combined with a clean but impactful san-serif font. The combination of color, imagery and irreverent typography made the campaign stand out on social media and in TV spots.

Color

#000000
#03FCFF
#EAFF00
#F8F8F8

Typography

font acumin condensed black
Showtime Boxing outdoor campaign design for Floyd Mayweather vs Logan Paul

Social media promo design

Youtube

Using the design look and feel I developed the Youtube tune in tease. By juxtaposing the colors throughout the spot and adding a ever present tune in frame it not only grabbed the viewers attention but also informed them instantly on the when and where.

The creative exploration

PITCH Design

As part of the pitch and development process I designed a range of different looks. Elements of the silver and black monochromatic design were ultimately integrated into the chosen design. Additionally a second design concept was chosen for another fight… so stay tuned for more Showtime Boxing design to come!

Showtime Boxing design concept for Floyd Mayweather vs Logan Paul on modern grey background