Showtime Boxing Mayweather vs Logan Paul campaign design

TV Promotion + Print + Digital

Showtime promotion and design project goals

The entertainment and advertising agency Smith Geiger | Vivid Zero reached out to Kiely Design to help develop a range of design concepts for a series of upcoming Showtime Boxing PPV fights. The pitch winning design was chosen for the Floyd Mayweather vs Logan Paul fight along with a second design concept ‘REMIXED‘ which was used for a future matchup.

Showtime Boxing PPV pitch design for Mayweather vs Logan Paul

Floyd Mayweather vs Logan Paul promo creative

The chosen design concept was inspired by the bold and brash social media world of Logan Paul. Online navigation buttons and arrows nod to the sharing environment of social media. The circular element of instagram and twitter profiles was used throughout to id each of the boxers.

Showtime Boxing design for Floyd Mayweather

Showtime Boxing design for Floyd Money Mayweather

Showtime Boxing design for Floyd Money Mayweather stats

Edit and animation by Smith Geiger | Vivid Zero

The promo campaign style guide

A contemporary color pallet was combined with an impactful san-serif font. The combination of color, imagery and irreverent typography made the campaign stand out on social media and in TV spots.

Color

#000000

#03FCFF

#EAFF00

#FFFFFF

Typography

Showtime Boxing outdoor campaign design for Floyd Mayweather vs Logan Paul

Social media promo design

The overarching look and feel was used to developed a series of short Youtube tune in teases. By juxtaposing the dark and light colors throughout the spot it grabbed the attention of the viewer quickly. In addition the tune in was designed to frame the content and be ever-present throughout the whole spot.

Showtime boxing tune in frame for youtube spot

Edit and animation by Smith Geiger | Vivid Zero

The creative exploration

As part of the pitch and development process a range of different looks were designed. Elements of the silver and black monochromatic design were ultimately integrated into the chosen design. Additionally the remixed design concept was chosen for another fight.

showtime ppv boxing with Floyd Mayweather

Showtime Boxing design concept for Floyd Mayweather vs Logan Paul

Showtime Boxing design concept for Floyd Mayweather vs Logan Paul on modern grey background

Remixed Design Concept

The impact of a match was emphasized through the utilization of distortion and video glitches. These fractured elements were combined with large bold typography that reacted to these moments. The footage was then remixed on top of itself to create depth and isolate key actions.