Showtime Boxing Mayweather vs Logan Paul campaign design
Project Goals
Showtime Championship Boxing was looking for a range of new design concepts for it’s upcoming series of Boxing PPV fights.
Joseph designed the pitch winning design for the Floyd Mayweather vs Logan Paul fight along with a second design concept ‘REMIXED‘ which was used for a future matchup.
![Showtime Boxing PPV pitch design for Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/showtime-pitch-02-1024x544.jpg)
Floyd Mayweather vs Logan Paul promo creative
The chosen design concept was inspired by the bold and brash social media world of Logan Paul. Online navigation buttons and arrows nod to the sharing environment of social media. The circular element of instagram and twitter profiles was used throughout to id each of the boxers.
![Showtime Boxing design for Floyd Money Mayweather](https://kielydesign.com/wp-content/uploads/2021/05/id-Floyd-01-1024x576.jpg)
![Showtime Boxing design for Floyd Money Mayweather stats](https://kielydesign.com/wp-content/uploads/2021/05/id-Floyd-02-1024x576.jpg)
![Showtime Boxing design for Logan Maverick Paul](https://kielydesign.com/wp-content/uploads/2021/05/id-Paul-02-1024x576.jpg)
![Showtime Boxing design for Logan Maverick Paul Stats](https://kielydesign.com/wp-content/uploads/2021/05/id-Paul-01-1024x576.jpg)
Style guide
A contemporary color pallet was combined with an impactful san-serif font. The combination of color, imagery and irreverent typography made the campaign stand out on social media and in TV spots.
#000000
#03FCFF
#EAFF00
#FFFFFF
![font acumin condensed black](https://kielydesign.com/wp-content/uploads/2021/05/font-acumin-condensed-black-1024x308.png)
![](https://kielydesign.com/wp-content/uploads/2021/05/font-ibm-plex-sans-medium-1024x308.png)
![Showtime Boxing outdoor campaign design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/showtime-poster-mockup-bragging-rights-02-1024x530.jpg)
Social media promo design
The overarching look and feel was used to developed a series of short Youtube tune in teases. By juxtaposing the dark and light colors throughout the spot it grabbed the attention of the viewer quickly. In addition the tune in was designed to frame the content and be ever-present throughout the whole spot.
![Showtime Boxing Sunday design](https://kielydesign.com/wp-content/uploads/2021/05/tease-01-1024x576.jpg)
![Showtime boxing tune in frame for youtube spot](https://kielydesign.com/wp-content/uploads/2021/05/tease-02-1024x576.jpg)
![Showtime Boxing youtube tease design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/tease-04-1024x576.jpg)
![Showtime boxing tease for Mayweather vs Paul](https://kielydesign.com/wp-content/uploads/2021/05/tease-03-1024x576.jpg)
![Showtime Boxing youtube tease design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/tease-05-1024x576.jpg)
![Showtime Boxing youtube tease design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/tease-06b-1024x576.jpg)
![Showtime Boxing bragging right design on yellow with black hazard markings](https://kielydesign.com/wp-content/uploads/2021/05/tease-07-1024x576.jpg)
![](https://kielydesign.com/wp-content/uploads/2021/05/endpage-02-1024x576.jpg)
Edit and animation by Smith Geiger | Vivid Zero
The creative exploration
As part of the pitch and development process a range of different looks were designed. Elements of the silver and black monochromatic design were ultimately integrated into the chosen design. Additionally the remixed design concept was chosen for another fight.
![showtime ppv boxing with Floyd Mayweather](https://kielydesign.com/wp-content/uploads/2021/05/design-06-1024x576.jpg)
![Showtime Boxing design concept for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/design-01-1024x576.jpg)
![showtime boxing lower third design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/design-02b-1024x576.jpg)
![showtime boxing lower third design for Floyd Mayweather vs Logan Paul](https://kielydesign.com/wp-content/uploads/2021/05/design-04-1024x576.jpg)
![Logan Paul profile design for Showtime Boxing](https://kielydesign.com/wp-content/uploads/2021/05/design-03-1024x576.jpg)
![Showtime Boxing Floyd Mayweather vs Logan Paul matchup end page](https://kielydesign.com/wp-content/uploads/2021/05/design-05b-1024x576.jpg)
![Showtime Boxing design concept for Floyd Mayweather vs Logan Paul on modern grey background](https://kielydesign.com/wp-content/uploads/2021/05/showtime-color-alt-02-scaled.jpg)
Remixed Design Concept
The impact of a match was emphasized through the utilization of distortion and video glitches. These fractured elements were combined with large bold typography that reacted to these moments. The footage was then remixed on top of itself to create depth and isolate key actions.
![showtime boxing title design for Floyd Mayweather](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-03.jpg)
![showtime boxing glitch design](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-02-1024x576.jpg)
![showtime boxing promo design](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-01b-1024x576.jpg)
![showtime boxing promo toolkit design](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-05-1024x576.jpg)
![showtime boxing glitch design logan paul](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-04-1024x576.jpg)
![showtime boxing endpage glitch design](https://kielydesign.com/wp-content/uploads/2022/01/showtime-design-06-1024x576.jpg)
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