Showtime Boxing Mayweather vs Logan Paul Promo design

Project Goals

Showtime Championship Boxing needed fresh design concepts for the Floyd Mayweather vs Logan Paul fight, targeting a younger social media audience.

Joseph designed the winning concept along with a second direction, Remixed, later used for a future matchup.

Client:

Agency:

The design

Inspired by Logan Paul’s bold social media world, the concept used online navigation buttons, arrows, and circular profile elements to nod to the sharing culture of Instagram and Twitter.

Showtime Boxing design for Floyd Money Mayweather

Showtime Boxing design for Floyd Money Mayweather stats

Edit and animation by Smith Geiger | Vivid Zero

Style guide

A contemporary color palette paired with an impactful sans-serif. The combination of color, imagery, and irreverent typography cut through on both social media and TV.

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A series of short YouTube tune-in teases extended the campaign, using dark and light color contrast to grab attention quickly while keeping the tune-in ever-present throughout each spot.

Showtime boxing tune in frame for youtube spot

Showtime Boxing youtube tease design for Floyd Mayweather vs Logan Paul

Edit and animation by Smith Geiger | Vivid Zero

Design Exploration

A range of directions were developed as part of the process. Elements of a silver and black monochromatic concept were integrated into the final design, while the Remixed concept was selected for a separate fight.

showtime ppv boxing with Floyd Mayweather

Showtime Boxing design concept for Floyd Mayweather vs Logan Paul on modern grey background

Showtime Boxing design concept for Floyd Mayweather vs Logan Paul

showtime boxing lower third design for Floyd Mayweather vs Logan Paul

Showtime Boxing Floyd Mayweather vs Logan Paul matchup end page

Remixed

Distortion and video glitches emphasized the impact of the matchup, paired with bold typography that reacted to each fractured moment. Footage was layered and remixed to create depth and isolate key actions.