Telemundo World Cup
Sports
Design + Toolkit
Telemundo World Cup 2022 promo and set graphics toolkit
Project goals
Telemundo needed a flexible graphics toolkit that seamlessly integrated its Copa Mundial branding. The design had to work across multiple formats, from set graphics to promo videos and highlight reels.
Joseph Kiely designed the overarching look and meticulously adapted it for both vertical and horizontal formats. He also delivered animation-ready samples and in-set placement guides to ensure a cohesive on-air presence.
CLIENT:
AGENCY:
Set graphics
The set design elements were built to seamlessly adapt to both horizontal and vertical screen layouts. The central logo and its echo served as the visual anchor for all graphics.
Each component was designed as a modular unit, allowing them to stack effortlessly in either orientation while maintaining a cohesive look.
Style guide
The brand color palette was expanded with a richer gradient range, complemented by a Telemundo-inspired reddish glow. A bold typography system was crafted to ensure impactful promo messaging while maintaining clarity and readability.
Purple Gradient
Telemundo Gradient
Gold Gradient
SIlver
Design toolkit
The graphics package provided a versatile set of elements for both the set and promo videos.
Each component was designed to work seamlessly together, with golden echoes framing and directing attention to key information.
Team and country title cards
Player title cards
Promo title cards & Lower third
Design development
Every detail was carefully considered throughout the development process—from country colors to unique typography elements. The result was a vibrant package that honored the overarching brand while bringing energy, versatility, and personality to every piece.
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