Telemundo World Cup 2022 promo and set graphics toolkit
Project goals
Telemundo needed a flexible toolkit that integrated it’s Copa Mundial logo and look. The goal was to create a graphics package that worked across a variety of formats from the set graphics through to promo videos and highlight reels.
Joseph Kiely designed the overall look and versioned out all the elements for vertical and horizontal usages. Then delivered samples for animation and in set placement.
CLIENT:
AGENCY:
Set graphics
The set design elements were developed to work in both the horizontal and vertical screen layouts. The central logo and echo are used as the anchor point for all the graphics.
Each element was then developed as unit so they could easily stack vertically or horizontally.
Style guide
The brand color palette was expanded with a wider range of colors for the gradients along with a reddish Telemundo inspired light glow. A bold typography system was developed to deliver impactful promo messaging while still providing clear and concise information.
Purple Gradient
Telemundo Gradient
Gold Gradient
SIlver
Design toolkit
The graphics toolkit delivered on a wide range of elements for the set and promo videos.
All of the core elements worked interchangeably together with the golden echos framing and guiding the eye to the key information.
Team and country title cards
Player title cards
Promo title cards & Lower third
Design development
No stone was left unturned during the development process. Everything from country colors to unique typography elements were explored. The result was a vibrant package that stayed true to the overarching brand yet was full of personality, versatility and potential.
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