XGames Winter + Summer Ad Campaigns

Project Goals

XGames aimed to strengthen its brand connection with top-performing athletes across both its winter and summer events. The goal was to seamlessly integrate their athletes into the brand’s visual identity.

Joseph Kiely developed a comprehensive design philosophy, including photography treatments, master layouts, and campaign styles. These foundational elements were then handed off to XGames for versioning.

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Agency:

XGames Winter

For the XGames Aspen Winter ad campaign, the 3D logo was paired with exploding snow particles that framed and revealed the athletes.

A custom logo integrated Aspen’s mountain peaks into the negative space below the “X,” then expanded across the campaign to feature single and multiple athletes.