XGames Winter + Summer athlete centric advertising campaign designs

Xgames Logo
Gameday Creative Logo
XGames campaign design
XGames winter design
XGames winter poster designs





ITC avant garde font
urw din font
XGames Aspen 2024 logo exploration
XGames Aspen 2024 poster design
XGames California Design

XGames Summer

The design for XGames California 2023 campaign took it’s inspiration from the iconic California coastline. From sunset skies to palm trees the environment was integrated into the brand and wrapped around the athletes.

A full range of template elements were designed from the campaign posters to custom train wraps, wild postings and social examples.

Design + Templates

Style guide

A California inspired color scheme was paired with the XGames red tieing the whole campaign together. For the typography a modern condensed sans serif font was used to contrast the retro inspired logo. 





Athlete Poster Design

Taking inspiration from the hero poster, each individual athlete was pulled out separately and featured in a series of wild postings and social posts. The static talent portrait was contrasted against their action shots and framed by the XGames brand X.

XGames Summer poster design

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