Showtime
Sports
Concept + Design
Showtime Championship Boxing open and promo concept designs
Show Open Concept
Showtime Championship Boxing has long been the proving ground for boxing legends—icons who define the sport and inspire the next generation. This legacy is honored through a striking visual concept: a pantheon of boxing gods, sculpted from black stone.
Ethereal gold weaves through these frozen figures, symbolizing their enduring impact. With each powerful punch, the stone exterior shatters, revealing a molten gold core. As the gold swirls through the scene, it reflects classic boxing moments before seamlessly coalescing into the Showtime Championship Boxing logo.
Concept + Design








Shoot concept
For the Showtime Boxing Paul vs. Woodley promo, a live-action shoot was essential, as no existing fight footage was available. A holographic world concept was developed, immersing both fighters in a high-stakes, fully digital showdown—uploaded for the virtual fight of their lives.
To bring this futuristic environment to life, a blend of tech-inspired design elements was combined with distortion effects and particle dispersions, heightening the intensity of each boxing impact. The result was a visually dynamic promo that captured the energy and spectacle of the matchup.
Concept Design





Style Guide
A holographic color scheme was created to complement the futuristic concept, paired with a digitally distressed geometric typeface for the main messaging and a code-inspired sans-serif for added tech aesthetics.
Joseph also designed custom tech elements, a specialized grid system, and distortion effects—ensuring a cohesive visual language that could be seamlessly integrated throughout the design and compositing process.
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The Jake Paul vs Woodley promo
Edit and animation by Smith Geiger | Vivid Zero
Brand Spot
Drawing from Showtime Championship Boxing’s extensive archives, the brand spot takes viewers on a high-energy timeline of the sport’s greatest moments. A dramatic, glossy world of iconic footage, bold typography, and unforgettable fights rushes past the camera, building momentum with each knockout and legendary exchange.
The sequence culminates in a rapid-fire flood of clips, leading to the final countdown—delivering an electrifying finish worthy of the Showtime Championship Boxing legacy.
Promo Design






Promo Design
For each matchup, a variety of design directions are explored, providing the client with a wide range of creative approaches to visualize.
For the Jake Paul vs. Anderson Silva fight, boxing and event tape served as a key design motif. The tape carried typography while seamlessly weaving Showtime’s signature red and black branding throughout the promo.
For the
Promo Design





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