Joseph Kiely

Art Direction + Graphic Design

Showtime Championship Boxing Show Open Design

Project Goals

Showtime has long been the proving ground for boxing legends, icons who define the sport and inspire the next generation. They wanted to explore open design concepts that honored that legacy in a visually powerful way.

Client:

Agency:

Showtime Logo
Defiant Logo
Showtime Championship Boxing timeline of boxing greats

Timeline

Drawing from Showtime’s extensive archives, this concept takes viewers on a high-energy journey through the sport’s greatest moments. Iconic footage, bold typography, and legendary fights rush past the camera, building momentum with each knockout and unforgettable exchange. The sequence culminates in a rapid-fire flood of clips

and a final countdown, delivering an electrifying finish worthy of the Showtime legacy.

Showtime Championship Boxing show open statue Evander Holyfield

Pantheon

A pantheon of boxing gods sculpted from black stone, ethereal gold woven through each frozen figure. With every powerful punch, the stone exterior shatters to reveal a molten gold core.

The gold swirls through the scene, reflecting classic boxing moments before coalescing into the Showtime Championship Boxing logo.

Showtime Championship Boxing show open gold splash logo resolve