ABC Good Morning America show open and brand refresh
Show Open + Motion Design + Graphic Toolkit
Project brand refresh goals
I developed the brand refresh design and graphics toolkit for Smith Geiger | Vivid Zero. The goal was to freshen up Good Morning America with a bright new color pallete and modern esthetic. The GMA sun logo was used as the central axis of a compass that guided and revealed the morning news.
The show open
The circular compass was expanded into a series of radiating rings that opened up each morning highlighting the stories of the day. Emanating from it’s central core a series of color and image overlays created a dynamic open into the top stories.
Edit and animation by Smith Geiger | Vivid Zero
A new vertical cold open
Additionally a tech inspired vertical cold open or bump-out was designed to highlight upcoming stories. The stacked content slides open then swipes off like a smartphone notification.
Good Morning America updated brand style guide
The original ABC Good Morning America brand colors was expanded to be brighter and friendlier incorporating a new bright light blue and warm yellow gradient.
Color
#0315CE
#006CD1
#59E9FF
#FFDC04
Typography
A clean condensed sans-serif was combined with a tech inspired modern serif for information and navigation.
Graphic toolkit design
In addition to the show open, cold open and close I designed out a variety of template elements for the lower-thirds and exclusive stories. Each element worked seamlessly with each other using the compass elements to guide the viewer.
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