ABC Good Morning America show open and brand refresh

Project Goals

ABC News set out to refresh Good Morning America with a modern color palette and graphic system designed to resonate with a younger audience. The new graphics package needed to seamlessly integrate across the show’s open, live graphics, promotions, and on-set visuals.

Joseph Kiely developed the design concept around the show’s circular logo, reimagining it as the central axis of a compass—guiding and revealing the morning’s news. He introduced a bold new vertical cold open, a refined lower third system, and a revitalized sunny color palette to give the show a fresh, modern feel.

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The show open

The circular compass expanded into a series of radiating rings, unveiling the day’s top stories each morning. Emanating from its central core, layers of color and imagery overlapped to create a dynamic, visually engaging introduction to the morning news.

Style guide

The original Good Morning America brand colors were expanded to be brighter and more inviting, incorporating a fresh light blue and a warm yellow gradient for a more modern, energetic feel.

Toolkit design

In addition to the show open, cold open, and close, Joseph Kiely designed a suite of template elements for lower-thirds and exclusive stories. Each piece was crafted to work seamlessly together, using the compass motif to guide the viewer’s eye and create a cohesive visual language.

A new vertical cold open

A tech-inspired vertical cold open, or bump-out, was designed to highlight upcoming stories. The stacked content smoothly unfolds before swiping away, mimicking the motion of a smartphone notification for a modern, dynamic feel.