ABC Good Morning America show open and brand refresh

Project Goals

ABC News wanted to freshen up Good Morning America with a new modern color palette and graphic system that spoke to a younger audience. The graphic package needed to work for it’s show open, live graphics, promotion and on set.

Joseph Kiely developed the design concept using the circular logo as the central axis of a compass that guided and revealed the morning news. He added a new vertical cold open, detailed lower third system and a freshened up sunny color palette.

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ABC Good Morning America show open design midwest

ABC Good Morning America show open design Washington DC

The show open

The circular compass was expanded into a series of radiating rings that opened up each morning highlighting the stories of the day. Emanating from it’s central core a series of color and image overlays created a dynamic open into the top stories.

Edit and animation by Smith Geiger | Vivid Zero

ABC Good Morning America show open design New York

ABC Good Morning America graphics toolkit title design

Style guide

The original ABC Good Morning America brand colors was expanded to be brighter and friendlier incorporating a new bright light blue and warm yellow gradient.

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Toolkit design

In addition to the show open, cold open and close I designed out a variety of template elements for the lower-thirds and exclusive stories. Each element worked seamlessly with each other using the compass elements to guide the viewer.

ABC Good Morning America graphics toolkit story title

ABC Good Morning America graphics toolkit lower third design

A new vertical cold open

Additionally a tech inspired vertical cold open or bump-out was designed to highlight upcoming stories. The stacked content slides open then swipes off like a smartphone notification.