ABC Good Morning America show open and brand refresh

Project Goals

ABC News wanted to freshen up Good Morning America with a new modern color palette and graphic system that spoke to a younger audience. The graphic package needed to work for it’s show open, live graphics, promotion and on set.


ABC News Logo


Vivid Zero Logo
ABC Good Morning America design
ABC Good Morning America show open design Washington DC

The show open

The circular compass was expanded into a series of radiating rings that opened up each morning highlighting the stories of the day. Emanating from it’s central core a series of color and image overlays created a dynamic open into the top stories.

Edit and animation by Smith Geiger | Vivid Zero

Style guide

The original ABC Good Morning America brand colors was expanded to be brighter and friendlier incorporating a new bright light blue and warm yellow gradient.





Avenir Next Bold Font
IBM Plex Sans Medium

Toolkit design

In addition to the show open, cold open and close I designed out a variety of template elements for the lower-thirds and exclusive stories. Each element worked seamlessly with each other using the compass elements to guide the viewer.

A new vertical cold open

Additionally a tech inspired vertical cold open or bump-out was designed to highlight upcoming stories. The stacked content slides open then swipes off like a smartphone notification.

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