Social Set fashion social media campaign

Project Goals

Social Set wanted to attract fashion influencers to its studio membership program through a targeted digital campaign. The goal was to inspire photographers, stylists, and video professionals to join, collaborate, and create.

Joseph developed a social media campaign and toolkit built around Vogue-inspired typography and elevated fashion photography to pull the right audience in.

Client:

Social design toolkit

A comprehensive set of custom templates delivered with layout guidelines and a range of design elements to build a wide variety of social content across all platform sizes.

Call to Action Templates

Graphic and image-based templates designed to handle a range of messaging, events, and promotions with flexibility in both look and tone.

Smart Image Formatting

Custom Photoshop files allowed multiple social media sizes to be exported from a single file, cutting production time across stories, portrait, and square feed formats.

Instagram fashion design campaign smart instagram templates

Design & content variety

A strategic range of design options built so that swapping a photo, color, shape, or typeface generates an entirely new look in seconds.

Style guide

A fresh color scheme spanning dark and light tones, paired with large typographic forms and organic shapes, gave Social Set a flexible system ranging from casual to high fashion.

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