Project Goals
Client:
Agency:
Style guide
A highly charged color palette was developed to mimic the ever-changing moods of politics and people. An aggressive dark blue and burgundy are punctuated by bright cyans and green. A digital inspired typeface was used to mimic the look and feel of code and a modern clock.
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Design development
Through extensive stock image searches and design iteration, a series of visual metaphors that represented the relevant issues of today were created. The circle motif created modularity allowing the imagery to be updated with the changing political landscape.
