Project Goals
Client:
Agency:
Set graphics
The set design elements were built to seamlessly adapt to both horizontal and vertical screen layouts. The central logo and its echo served as the visual anchor for all graphics.
Each component was designed as a modular unit, allowing them to stack effortlessly in either orientation while maintaining a cohesive look.
Style guide
The brand color palette was expanded with a richer gradient range, complemented by a Telemundo-inspired reddish glow. A bold typography system was crafted to ensure impactful promo messaging while maintaining clarity and readability.
Purple Gradient
Telemundo Gradient
Gold Gradient
SIlver
Design toolkit
The graphics package provided a versatile set of elements for both the set and promo videos.
Each component was designed to work seamlessly together from the player cards, to country matchups and promo toolkit.
