Project Goals
Client:
Agency:
Lights
Movies are built on light. Using layered beams and circles, Joseph created a simple yet dynamic way to represent this idea. The open starts with the Oscar Logo isolated in a single stage light, its barn doors cleverly transforming into movie clapperboards.
Roll sound
Movies are shaped not just by dialogue but by sound design and music.
The story continues with a captivating woman shushing for silence on set, seamlessly transitioning into a couple framed by orchestral instruments, symbolizing the power of cinematic sound.
Camera
Rolling camera is just the beginning. A full team utilizes dollies, cranes, motion control, and visual effects to craft dynamic action sequences.
The story continue to unfold as our heroine is pursued, with the camera tracking her every move until she leaps off a rooftop—culminating in the camera shutter closing to capture the scene.
Action
The story culminates as the clapperboard snaps shut. Dynamic diagonal graphics streak across the screen, seamlessly revealing a man in hot pursuit and propelling the momentum into the live show.
style guide
The classic black and gold of the Oscars brand was elevated with a subtle blue and gold texture, adding depth and richness to the overall look.
#000000
#1E2B33
#345561
#f2f4f5
Title card designs
Movie magic
The Oscars open design was built for versatility, seamlessly extending to large-format posters, banners, social media, and beyond. As a timeless design toolkit, it honored the craft of filmmaking in all its forms.
