ABC News Election Spot design with Trump and Hillary Clinton
  • Motion
  • Promotion

ABC NEWS Election Campaign Design.

The project goals

I designed and art directed the ABC News Election Night campaign while at Stun Creative. The stars and stripes of the American flag created a surprising visual journey that leads the viewer through the presidential election landscape. A mix of soundbites, typography and imagery brought the TV ad to life.

ABC NEWS Election Spot design with Trump and Hillary Clinton
Hillary Clinton with a star graphic design background
Hillary Clinton with graphic american flag stripes
Trump and election design of stripes
Brand

TV campaign style guide

The iconic American colors of red, white and blue were modernized and highlighted with a touch of gold creating a premium campaign feel. The Lubalin typeface was chosen for its block like shapes that mimic the stripes of the American flag.

Color

#AAA68B
#323943
#34406D
#8E2E3B

Typography

font lubalin
font flama
Graphic of the American Flag with President Trump in front
Toolkit

Flexible graphic toolkit

The stripes of the American flag were used to create a dynamic and flexible graphic toolkit that weaved the election imagery, candidates and ABC hosts together. Ever-changing key words highlighted the hot topics and provided a contextual backdrop to the imagery.

A graphic design of strips breaking up President Trumps face
Circle swirl of strips over Hillary Clinton
Image composite of Trump inside of Hillary Clinton
President type design
Clinton type design with Hillary Clinton inside
Trump typography with a large image of Trump
ABC NEWS Team

The ABC NEWS Team

A national campaign needs flexibility – so a customizable end page toolkit was designed giving local ABC stations the ability to easily insert their own news team.

Clinton type design with Hillary Clinton inside
A graphic design of strips breaking up President Trumps face
Circle swirl of strips over Hillary Clinton
Image composite of Trump inside of Hillary Clinton
President type design
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