E! Live From the Red Carpet motion design package.

Motion design project goals

Motion graphics & TV Promotion

I worked with a team of animators and designers at Known to concept, design and art direct the motion graphics package for E! Live From The Red Carpet. The design package wrapped tv promotion for over eight award shows and extended through to online and social media initiatives.

E! live from the red carpet online

Graphics package style guide

Brand

The E! Live From The Red Carpet color and texture was directly inspired by the glamorous awards themselves. Red came from the carpet, silver and gold from all the sparkling dresses and everything was wrapped in black tie sleekness.

Color

#E52E23
#000000
#B9B9B9
#CAAF60

Typography

Ostrich Sans Brand typography for an entertainment brand

Ostrich Sans Brand typography for an entertainment brand
E! live from the red carpet silver martini glass and gold typography

The red carpet and after party graphics package

Toolkit

The graphics package covered all the Red Carpet events and after party events. Martini’s, champagne and rocking music seemed appropriate for the celebration.

Awards all season long on air and online

360 Campaign

This graphic package ran all season long creating a consistent look for one of E!’s most important TV and online franchises. Check out E! online to follow the awards and get a taste of Hollywood POP of Culture.

E! live from the red carpet online and on a ipad and smart phone