E! Live From the Red Carpet motion design promo package

TV Promotion + Graphics Toolkit

I worked with a team of animators and designers at Known to concept, design and art direct the motion graphics package for E! Live From The Red Carpet. The design package wrapped tv promotion for over eight award shows and extended through to online and social media initiatives.

Graphics package style guide

The E! Live From The Red Carpet color and texture was directly inspired by the glamorous awards themselves. Red came from the carpet, silver and gold from all the sparkling dresses and everything was wrapped in black tie sleekness.

Color

#E52E23

#000000

#B9B9B9

#CAAF60

Typography

E! live from the red carpet silver martini glass and gold typography

E! live from the red carpet with gold typography and a silver champaign glass

E! live from the red carpet with graphic angle shapes

The red carpet and after party graphics package

The graphics package covered all the Red Carpet events and after party events. Martini’s, champagne and rocking music seemed appropriate for the celebration.

E! live from the red carpet with limo and typography that says all red carpets lead to E

E! live from the red carpet with silver typography

Awards all season long on air and online

This graphic package ran all season long creating a consistent look for one of E!’s most important TV and online franchises. Check out E! online to follow the awards and get a taste of Hollywood POP of Culture.