Joseph Kiely

Art Direction + Graphic Design

ABC Good Morning America show open and brand refresh

Project Goals

ABC News set out to refresh Good Morning America with a modern color palette and graphic system designed to resonate with a younger audience. The new graphics package needed to seamlessly integrate across the show’s open, live graphics, promotions, and on-set visuals.

Joseph Kiely developed the design concept around the show’s circular logo, reimagining it as the central axis of a compass guiding and revealing the morning’s news. He introduced a bold vertical cold open, a refined lower third system, and a refreshed color palette to give the show a modern feel.

Client:

Agency:

ABC News Logo
Vivid Zero Logo
ABC NEWS Good Morning American branding
ABC Good Morning America show open design midwest
ABC Good Morning America graphics toolkit transition
ABC Good Morning America graphics toolkit titles
ABC Good Morning America news design
ABC Good Morning America show open design Washington DC

The show open

The circular compass expanded into a series of radiating rings, unveiling the day’s top stories each morning. Emanating from its central core, layers of color and imagery overlapped to create a dynamic, visually engaging introduction to the morning news.

Edit and animation by Smith Geiger | Vivid Zero

ABC Good Morning America show open design New York
ABC Good Morning America graphics toolkit title design
ABC Good Morning America graphics toolkit transition design
ABC Good Morning America graphics toolkit titles

Style guide

The original Good Morning America brand colors were expanded to be brighter and more inviting, incorporating a fresh light blue and a warm yellow gradient for a more modern, energetic feel.

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Toolkit design

In addition to the show open, cold open, and close, Joseph Kiely designed a suite of template elements for lower-thirds and exclusive stories. Each piece was crafted to work seamlessly together, using the compass motif to guide the viewer’s eye and create a cohesive visual language.

ABC Good Morning America graphics toolkit story title
ABC Good Morning America graphics toolkit lower third design
ABC Good Morning America motion graphics
ABC Good Morning America news design lower thirds
ABC Good Morning America motion design open

A new vertical cold open

A tech-inspired vertical cold open, or bump-out, was designed to highlight upcoming stories. The stacked content smoothly unfolds before swiping away, mimicking the motion of a smartphone notification for a modern, dynamic feel.

ABC Good Morning America motion design open
ABC Good Morning America motion design open
ABC Good Morning America motion design open

Joseph Kiely

Art Direction + Graphic Design

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